Project I. Prototype

Native Ethiopians, Ayana and Neburu Ali, knew that coffee had become the fifth-most polluting crop in the value chain. Introducing Prototype, a sustainable coffee alternative made from a mixture of date seed extracts, chicory seeds, and grapes. The brand targets an audience who is driven by adventure, lives an active lifestyle, and is environmentally conscious. The product design seeks to be clean, scientific, modern, and experimental.